Overview
Legal powerhouse behind Nigeria’s most dynamic consumer brands, platforms, and retail operations
Aluko & Oyebode advises retailers, eCommerce platforms, consumer goods manufacturers, distributors, and investors on the legal and commercial issues shaping Nigeria’s dynamic consumer markets. We provide integrated services across traditional retail, digital commerce, and FMCG manufacturing and distribution.
Our practice covers retail operations and expansion, eCommerce platform regulation, distribution and franchising, consumer protection and product safety, advertising and marketing regulation, brand protection and anti-counterfeiting, supply chain and logistics, retail and FMCG M&A, competition law compliance, and data protection for consumer-facing businesses.
Services
Brand Protection & Marketing
Trademark protection and enforcement, anti-counterfeiting programmes, advertising regulation compliance, influencer and celebrity endorsements, promotional campaigns, and FCCPC marketing compliance.
Consumer Goods M&A
Acquisitions and divestments of FMCG brands and businesses, retail chain acquisitions, distribution network consolidations, and FCCPC merger control for consumer sector transactions.
Distribution & Supply Chain
Distribution agreements, exclusive and non-exclusive distributorships, agency arrangements, logistics and warehousing contracts, parallel import management, and supply chain financing.
eCommerce Platforms & Marketplaces
Platform terms and conditions, vendor and merchant agreements, payment processing, logistics and fulfilment, consumer protection compliance, platform liability, and data protection for eCommerce operations.
Retail Operations & Expansion
Store development and leasing, franchising and licensing, retail joint ventures, shopping centre operations, retail employment and labour relations, and regulatory compliance for retail operations.
Selected Experience
Fintech Commerce Platform: US$110 Million Series C (Unicorn)
Advised a leading Nigerian fintech-enabled digital payments and commerce platform on its US$110 million Series C funding round, structuring investment from international growth equity funds, negotiating complex shareholder arrangements, addressing regulatory compliance, and managing multi-stage capital deployment to unicorn status.
FMCG Manufacturer Acquisition
Advised a multinational on acquiring a Nigerian FMCG manufacturer, conducting operational and IP due diligence, securing FCCPC merger clearance, managing brand transition, and integrating manufacturing and distribution operations.
International eCommerce Platform: Nigerian Market Entry
Advised an international eCommerce and technology platforms on Nigerian market entry, structuring local operations, ensuring consumer protection compliance, implementing data protection measures, addressing payment and logistics regulations, and managing platform liability.
Retail Franchise Expansion
Advised international and local brands on structuring franchise systems for expansion in Nigeria, drafting comprehensive franchise agreements, IP licensing and technology transfer terms, operations manuals, and supplier and distribution relationships across multi-location rollouts.
Client Quotes
“Aluko & Oyebode has an excellent team, with strengths in many areas including dispute resolution, maritime and corporate matters.” — The Legal 500
“A highly resourceful and impressive team, widely recognized for litigation arising from ship arrests.” — The Legal 500
Key Contacts
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Awards and Accolades
Band 1 in Corporate/Commercial, reflecting leading capability across M&A, consumer transactions, and commercial agreements.
Chambers Global 2025
Tier 1 across Banking & Finance, Corporate/M&A, and Dispute Resolution, underpinning full-service consumer sector capability.
Legal 500 EMEA 2025
Tier 1 in M&A and Private Equity, evidencing execution quality on consumer sector transactions.
IFLR1000 Sub-Saharan Africa 2025
